When Alan G. Hassenfeld, the 58-year-old Chairman of Hasbro, Inc., took the helm at one of the world's leading toy companies in 1989, he was faced with managing and growing a company with annual net revenues of more than $1.3 billion.
Today, Hasbro (NYSE:HAS) is a worldwide leader in children’s and family leisure time entertainment with $3.1 billion (full year 2005) in revenues and an impressive blue-chip portfolio of familiar and popular brand names under one roof. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
Prior to being named Chairman and Chief Executive Officer in 1989, Mr. Hassenfeld worked his way up the ranks of the business started in 1923 by his grandfather. Following his graduation from the University of Pennsylvania, Mr. Hassenfeld began his career at Hasbro in 1970, which has included jobs in marketing and sales for both domestic and international operations. He became vice president of international operations in 1972 and also served as vice president of marketing and sales, as well as executive vice president. He was named president in 1984 and is largely responsible for building Hasbro’s international operations, which today accounts for approximately 40% of the company’s revenues.
Mr. Hassenfeld is active in many charitable and social causes both nationally and locally in Rhode Island. He is Chairman of the World Scholar Athlete Games and served as Chairman of Families First. He spearheaded the formation and launch of the Right Now! Coalition, an effort created to foster ethics and campaign reform, as well as enlighten the Rhode Island state government to its constituents’ concerns. The coalition remains strong today and Mr. Hassenfeld has served as chairman since its inception in 1991.
In addition, he has been a leader in rallying corporate executives to work with elected officials to end childhood hunger, and has been very involved in issues impacting refugee resettlement in the state of Rhode Island by serving on the Board of Directors for Refugees International. Mr. Hassenfeld is on the advisory board of Big Brothers of Rhode Island and serves as a board member of the company's two philanthropic divisions, the Hasbro Charitable Trust and the Hasbro Children's Foundation.
Mr. Hassenfeld serves as the Chief Advisor to the China Toy Association and is involved with many of the nation’s leading academic institutions. He is on the Board of Overseers at the University of Pennsylvania and is a member of the Dean’s Council at the Kennedy School of Government at Harvard University. In addition, he is a member of the Board of Directors of the medical school at Brown University and is a Trustee Emeritus at Bryant University. He is also a member of the University of Rhode Island’s College of Business Administration’s Hall of Fame.
Mr. Hassenfeld is married and lives in Bristol, Rhode Island.
Source: University Programs and Events Planning Resources, April 2007